October is Breast Cancer Awareness Month and IMS has participated for many years in this tradition that honors survivors and those battling this disease by wearing PINK on Fridays. So for the month of October, students and staff are being asked to wear pink on the last school day of each week.

The Pink Ribbon began as a hand-out in 1992 by a cosmetic company called, Estee Lauder Cosmetics who handed out 1.5 million ribbons that first year. This ribbon has become a symbol for Breast Cancer Awareness Month. Many professional sports teams including the NFL wear ribbons, socks, and other pink items. Colleges and high schools also participate.(BrevardHealthAlliance, 2019)

Breast Cancer awareness month started as a partnership between a division of Imperial Chemical Industries and the American Cancer Society. (Rogers, 2018) The first goal was to help women become educated about breast cancer and early detection. This awareness they believed would help women to take charge of their health.